Björn Dufwenberg
Opinion
12 March 2024
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As a stronger customer focus defines modern businesses, CMOs find themselves with increased influence and function, writes Björn Dufwenberg - but making the most of it requires a shift in mindset and culture
Opinion
08 June 2023
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Rather than simply reacting to shifting trends and changing consumer behaviours, businesses can find ways to get ahead of the game, says STRAT7’s Björn Dufwenberg.
